Well, another year has passed. The events of the previous year are certainily weighing heavily as we look forward. I think that perhaps uncertainty is the watchword as we begin again. Organizations are budgeting conservatively and showing hesitancy in creating new initiatives.
Perhaps this is the time to be bold and do things we wouldn't normally think about in the years of fat. For instance, instead of downsizing sponsorship budgets, think about changing the way these opportunities for getting the corporate image in front of people are approached. Perhaps there will be a desire to downsize individual budgets, but the number of potential sponsors may increase since they need to make an effort to reach their customer, when they didn't before.
As for memberships, maybe now is the time to make a better case for the value of the networking opportunities that trade organizations provide. Networking with peers, especially in a diverse group like CSI, will pay dividends if the right hand is shaken on any given day.
With a new administration coming to power in difficult times, there will be an effort to bolster the economy. This time it looks like a check may not be in the mail, but a more sizeable investment in our aging infrastructure. Where better than CSI to meet the partner for your next public project. See you soon.
No comments:
Post a Comment